Mission, Vision and Values



Our highly qualified professionals are committed to providing our customers with integrated solutions through the sale and rental of equipment, generators and other products of the highest quality, backed by the most efficient and reliable product support.


We have a clear vision – we aspire to be the leader in each of the markets we serve, providing the ultimate customer experience in each and every interaction with our customers, thus promoting Rimco’s continuous growth. 


Excellence, Integrity, Commitment, Respect, Teamwork and Innovation are values that for more than 30 years have guided our employees day to day to serve our customers. 

Excellence.  We serve our customers, co-workers and suppliers with excellence, keeping a highly efficient and consistent operation, focused on becoming the industry leader.

Integrity.  We are upright in our actions, honest in our work and faithful to our ideals and our customers.

Commitment.  Our high level of responsibility and discipline are the pillars of the unconditional commitment we have towards success, the well being of our Company and the development of the brands we represent.

Respect.  We are respectful to our customers, co-workers and suppliers.  We promote the importance of protecting the environment and making contributions to the advancement of our communities, maintaining a high level of social awareness.

Teamwork.  We promote genuine camaraderie, creating an environment of collaboration in which our staff can develop their maximum potential.

Innovation.  We promote creativity among our staff members in the design and development of individualized solutions to meet our customers’ needs and ensure their success.